WHAT IS THE DIFFERENCE BETWEEN

A WEDDING PLANNER AND AN EVENT COORDINATOR?

 

JUSTINE + CORY // DESTINATION ELOPEMENT IN ST. AUGUSTINE, FL // FLAGLER COLLEGE

So you just got engaged and you are starting to explore options for a destination wedding planner or coordinator in Mexico…the dream. First of all, congratulations, you are engaged!! We hope you are taking some time to soak it all in the way you deserve. Before you dive in to start your search for a supportive hand, it’s helpful to know exactly what you might be looking for. What should you ask about? What should you expect when you reach out to a planning firm?

“Wedding Planner”, “Coordinator”, “Event Manager”, “Designer”, “Stylist”, and “Venue Coordinator”…these terms can all have very different meanings. What is included in the services for each term will most likely differ from company to company, but essentially their core roles will remain the same. As with any service offering, it’s good practice to ask the planning team you are reaching out to exactly what their services include.

We’ve got the 411 on what these terms can mean for many, so let’s get to it.


Event Coordination + Management

“Coordinator” and “Planner” are not as interchangeable as you thought…

For our team, “Coordination” or “Event Management” is a service that essentially covers management and execution of the wedding day or series of days that it involves. It does not involve any vendor procurement or design leading up until the event. You are provided with a roadmap for checkpoints along the way, and essentially it is up to you to follow. Your event coordinator is there as a shoulder to lean on for logistical questions, but usually they do not drive any portion of initial contact communication with the vendor team that you procure.

If our team was hired for event management, our couple would be set up with a client portal which houses all their vendor contracts and payment reminders for creative partners in one spot. We would provide monthly check-ins (via email) with our couple leading up until about six weeks out from the wedding itself. At just over a month out from the wedding, we would officially take the reins with all vendor communication. We would create a timeline for the day-of or series of days, unique to all vendor categories, and ensure all parts of the floor plan are logistically sound for the venue you select.

Finally, when it comes to the week of your wedding, event coordinators/managers are there to finalize all the details for you! They ensure all vendors are confirmed and ready. to. go. They run your rehearsal and ultimately serve as your go-to humans on the day of. Onsite event managers are at your beck and call — ready and armed to steam dresses, clean your ready-room, become a seamstress, hair stylist, florist, touch-up makeup artist, or anything else you can possibly imagine at a moments notice. Event coordinators are there onsite to ensure all vendors arrive on-time. Event Managers and are usually there to serve you and your lover from sun up to sun down.

Mayakoba Wedding Planner
St. Augustine Wedding Planner

EVENT PLANNING + DESIGN

Event Planners on a grand scheme help make decisions for who, what, where, when, and how your day will go down. Event planners usually come with years of coordination experience. The event planner works directly with the couple to build from the ground up. They direct and manage the overall vision, design, needs, wants, budget, and formalities of the entire experience. Essentially, planners are hired to help save you time + money, all while ensuring you have a damn good time planning one of the most epic days or series of days in your lifetime.

For many, the experience starts with a firm from 12 to 36 months out from the wedding date. The planner gets to know you and your family extremely well. Planners carry an immense amount of responsibility for your day. Not only do they ensure your vendors are the perfect fit for your aesthetic, budget, and personality; but, they also hold your hand every step of the way. They save you time so you can enjoy the process, put your mind at ease when family opinions seem to creep in, and ensure you stay in the moment when it comes to the epic day you worked so hard to put together. Event planners and designers usually do everything that a coordinator does but their process is a lot more in depth, they are involved in making more decisions, and they handle every aspect of communication with the vendor team from the get go.


Flagler College Wedding Planner

Venue Coordinators

Venue Coordinators are so important to the success of your day. They are specialists when it comes to the venue you select. They know what the best times for ceremony lighting are (at every time of the year), they know the ins and outs of how to get around the venue without being seen to your guests (when you don’t want to be), and they know all the rules of the location you are planning for like the back of their hand. Ultimately, when it comes to something associated with the venue, they are your number one resource and so very necessary for the success of your wedding day.

When it comes to selecting the right vendors for you (that might not have ever been in your venue before), selecting your attire and all the details that go along with it, loving every detail your family has questions about on a Sunday afternoon, and formatting your wedding website — this is usually where venue coordinators will draw the line. This is where hiring a professional, third party planner, is essential.

Third party planners work alongside your venue coordination team. They help you consider planning tasks outside of just logistics such as when to schedules fittings and tastings, where to get dance lessons, and who is your best resource for stationery printing.


Destination Wedding Planner

What to ask when hiring a planning team?

Finally, we want to share some tips on what to ask the planning firms you reach out to before investing. Here is what we recommend you take into account before committing.

What is their availability for planning meetings?

If you work a 9-5 or you are planning from halfway across the globe, hiring a planning team that is only available during their personal working hours is going to get complicated. Make sure to ask when your planner or coordinator is able to be available for planning meetings.

What is their pricing structure?

Do they include travel fees for your destination or is that something that is tacked on later? Do they function on a flat fee structure or is it based on how much you spend? Is there an hourly rate charged or is it an all inclusive package? Do they charge percentage based service fees depending on the items you select for your big day? These are all really important questions to understand before signing on the dotted line.

Do your personalities vibe?

When it comes to your planning experience and the day of your wedding, besides your partner, photographer, and videographer — your planner is who you will spend the most time with. It’s extremely important to make sure your personalities fit together and you can trust the team that is onsite to take care of you!

 

Creative Partners in the Featured Photos Above

Planning + Design // Your Plan A Events

Photography // Josie Brooks Photography

Film // Bahia Films

Makeup // Tye Hinson Beauty

Hair // Studio Bride + Prim Salon

Nails // Nails Ink Corp

Florals // Your Plan A Events

Luxury Picnic // Your Plan A Events

Stay // Renaissance Hotel St. Augustine

Officiant // Meredith Belger - For Love Notary

Justine’s Attire // Pronovias + ASOS

Earrings // Your Plan A Events

Nicholas’ Attire // St. Augustine Tuxedo

Grooming // The King’s Chair Barber Club

Venues // Flagler College Events + The Lightner Museum

Vintage Car // BD Classic Rentals